Crypto.com and Formula 1 extend partnership through to 2030

Formula 1 has announced that it is extending its relationship with Crypto.com through to 2030.

The two brands have worked together since 2021, and the renewal marks their continued commitment to the growth and value the partnership delivers for both parties. Those years have also witnessed seismic growth in Formula 1, which now has a cumulative TV audience of 1.5bn viewers watching its Grands Prix, 750m global fans, and 96m followers across social media, while Crypto.com has also grown its user base more than tenfold to over 100 million users globally.

Through the renewed partnership, Crypto.com will focus on the creation of exclusive fan experiences and activations at a range of Grands Prix, with the brand also featuring at key races throughout the season.

Crypto.com has also been the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix since its inaugural race in 2022 and will continue that partnership.

MIAMI, FLORIDA - MAY 05: Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing — Crypto.com has been the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix since its inaugural race in 2022

Emily Prazer, Chief Commercial Officer at Formula 1, said: “We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”

Steven Kalifowitz, Chief Marketing Officer of Crypto.com, said: “Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world.

“We are as bullish as ever about the future of crypto. We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.”

This partnership renewal comes alongside a number of significant milestones for Crypto.com. The company recently released the Crypto.com product roadmap for 2025, which includes launching transformational services and offerings in order to become the single brand destination for crypto and digital finance.